Belgravia in Bloom: Where to find the large-scale floral displays
Discover Belgravia in Bloom’s large-scale flower displays, created by world-famous Belgravia florists, including Neill Strain Floral Couture and Moyses Stevens.
See our Belgravia in Bloom map for a list of all of the flower displays.
"Mother Nature" by Neill Strain on Eccleston Street
Discover Neill Strain's Mother Nature display on Eccleston Street, just a short stroll from Victoria station.
In keeping with the Belgravia in Bloom theme, Through the Seasons, world-famous florist Neill Strain has designed a breathtaking large-scale display that embodies Mother Nature as the ultimate symbol of growth, renewal and the life-giving force of nature.
The face of Mother Nature will be kept simple with moss and bark on her skin, while the focus of the display will be her magnificent hair, crafted in a lush and organic style.
The colour palette will be a harmonious blend of green, lilac, peach, yellow, lemon, pale pink and white reflecting the vibrancy of the golden threshold where spring and summer meet in the year: the prime of the floral seasons.
The design will evoke a garden-like oasis by incorporating both fresh flowers and flowering plants that are at their seasonal peak. Featured blooms will include hydrangeas, roses, orchids, peonies, amaranthus, anthuriums, begonias, limonium, dianthus and craspedia. The design will also boast a variety of different foliage and textures such as chasmanthium, royal oak, beech and lepidium. For fragrance and freshness, the florist will also incorporate some herbacious plants such as lavender, basil and rosemary.
Location: Eccleston Street, Belgravia, SW1W.
Getting there: Eccleston Street is a five-minute walk from Victoria Station.
"Butterflies and Moths Through the Seasons" by Moyses Stevens on Elizabeth Street
Be wowed by four metal-framed butterflies outside Jo Loves on picture-perfect Elizabeth Street, a nine-minute walk from Victoria station. These butterfly blooms have been created by acclaimed florist Moyses Stevens.
Each butterfly will represent one of the four seasons using fresh, dried and preserved flowers, along with foliage to create intricate butterfly wings with natural materials.
At the base of the structure will be seasonal meadows to complement the butterfly and season.
Location: Jo Loves, 42 Elizabeth Street, London SW1W 9NZ.
Getting there: Elizabeth Street is a five-minute walk from Victoria station.
Swing seat by Moyses Stevens in Eccleston Yards
Take a selfie on a flower-garlanded swing seat in Eccleston Yards, designed by Moyses Stevens.
Location: Eccleston Yards, 21 Eccleston Place, London SW1W 9NF
Getting there: Eccleston Yards is a five-minute walk from Victoria station.
"The Everlasting Garden" by Horatio's Garden in Newson's Yard
Belgravia in Bloom's official charity partner Horatio's Garden is creating an immersive floral display in Newson's Yard entitled 'The Everlasting Garden' at this year's flower festival.
Designed to fit the space, the display offers a multi-sensory journey through spring, summer, autumn and winter. Rather than stark divisions, the seasons blend seamlessly, reflecting nature's continuous cycle and the importance of year-round sensory engagement.
Created by RHS award-winning designers Polly Wilkinson and Hazel Gardener in collaboration with Horatio's Garden, it embodies the charity's core values of healing, accessibility and the restorative power of nature.
Visitors are invited to take a seat on a central wooden bench to pause, reflect and engage with the space, as well as offering a perfect selfie opportunity.
Location: Newson's Yard, 57 Pimlico Rd, London SW1W 8NE
Getting there: Newson's Yard is a six-minute walk from Sloane Square tube station.
